Make your advertisement stand out from the crowd - Time spent now will improve your chances of success.
We present your property details in a magazine style layout as being something very familiar and therefore comfortable to everyone. You should see yourself as script writer, photographer and editor producing a polished page full of information and atmosphere both pictorial and textorial. Here are some tips on how to do it.
How important is text - VERY. We give them the facts – you give them the temptation. Do not be too economic with your text, it does your advertisement no favour.
- You are more likely to get referrals if you insert a well balanced advertisement. Remember we are a shop window, you need to invite holiday planners to progress their enquiry with us or visit your site. Are you giving them a taste of what’s to come? Are you entertaining your prospective clients?
- Do not waste your text on duplicating the accommodation facilities – we list these for you. Concentrate on why they should visit you as opposed to another property - what they can do! Wet their taste buds by describing how they can occupy their valuable holiday time. Mention local attractions, events, sporting pursuits, leisure and cultural centres, entertainment facilities, local landmarks and gourmet experiences.
- Advertisements with more than 300 words in our descriptive text areas get 55% more direct visits from the search engines than those with less than 100. Those with none suffer. Solution: Enter more text.
- Optimise your text to be search engine friendly, use place names, local attractions and events, talk of pursuits, sporting and cultural activities in your area. Use phrases throughout your advertisement text that someone might use to describe, locate or link your property to a reason to be there.
- Make your advert unique. When writing adverts for your property, never re-use the same description you have used elsewhere as duplicated content can be penalised by search engines. Advertisements perform better if they are unique on each site
Photographs & images should be the best quality you have. Without doubt, more conversions are gained by advertisements containing well composed quality photographs. Use images to sell your property and the holiday lifestyle. We recommend you balance your images with interior and exterior accommodation views with some lifestyle shots to conjure the feeling of your holiday proposition. Try to invoke the atmosphere of the holiday experience on offer by including some local touristic shots. We recommend you use all of the photo opportunities and don't forget to complete their caption. Always remember most of us shop with our eyes first and the other senses follow.
Regularly update your availability. Ensure you mark all periods that you wish to offer your property for rental as 'A' for available. 'U' for unknown means exactly that – uncertainty… we are waiting for an update. We all want to see 'B' for booked on your property. We reward your attention to this facility by promoting your property to the top of our main index, regional and departmental searches. This facility is available every eight days (timed to the second to prevent abuse). Give your advertisement a regular boost by promoting it’s presence on our site.
Display rental rates. 86% of our clients surveyed said they like to know the price before they enquire. They do not like surprises and some are reticent to enquire further. Those inclined not to enquire gave the reason - no ticket price = usually means expensive. We recommend you display rental rates for at least 18 months and maintain them. No rental rates, you also pre-exclude your property from the results of a price range search on our site.
Respond to all enquiries quickly. Survey results clearly showed the likelihood of achieving a booking declines rapidly with a slower response time to the enquiry. More than 50% of travelers surveyed, booked with an owner who responded to their enquiry within 3 hours; Whilst only 29% booked with an owner who took up to 24 hours to reply and less than 10% with owners who took up to 3 days. Solution: Quick replies are essential; check your e-mails regularly, review your 'My Events tab' regularly.
Use our FREE SMS alerts: Don’t miss any enquiries because you are away from your computer. Simply enter your mobile number in the contact area of your advertisement and tick SMS. We will send a message to your mobile alerting you to the fact you have an enquiry.
White list our e-mail address admin@bookholidayrentals.com in your e-mail client (preferred email site or software) so you do not miss any contact due to over zealous anti-spam software.
Never let the grass grow: Always look to improve your advertisement. If it’s not working change it! You have a live and non live copy of your advertisement. You can edit and change your photos at anytime. Tweak and improve until does. Updated advertisements are always promoted to the top of our index. Visibility and presence reaps rewards, a quality presentation at the forefront of our site will attract business.
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